“Tomorrow’s Medicine” video is joint project between museum
and Indiana University School of Medicine

INDIANAPOLIS - The Indiana State Museum and the Indiana University School of Medicine have partnered to create the video, “Tomorrow’s Medicine,” which will air in the museum’s Tomorrow’s Indiana gallery.

The seven-minute video is a look into potential lung cancer and nicotine addiction treatments that could be available in 2030, based on research currently underway at Indiana and Purdue universities. It also points out the ethical nature of medical choices that impact personality and personal freedom.

“This is an exciting collaboration for the school,” says D. Craig Brater, M.D., dean of the School of Medicine, “because we’ve been given the opportunity to talk to an age group whose future health is driven by information they get today. We hope by weaving a story about the future of medicine with a public health message, we can convey the message that no matter what future cures arise, tobacco use will harm their health. We appreciate this opportunity to partner with the state museum on a project that marks the centennial of the IU School of Medicine.”

“Tomorrow’s Medicine,” which targets its message to elementary and middle-school students, tells the stories of two women and one child who are suffering from tobacco-related health problems. All of the actors in the video are Indianapolis residents.

“Tomorrow’s Medicine” will open Aug. 16 and run through April, 2004. The video will run once an hour, between showings of the current interactive video, “2025: A Genetic Odyssey.” After the video’s eight-month run at the museum, it will be made available to other museums. The School of Medicine, founded by IU in 1903, selected the project as one of the ways it is marking its 100th anniversary.

For more information, visit indianamuseum.org or call 317.232.1637.

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The Indiana State Museum, 650 W. Washington St. in White River State Park in downtown Indianapolis, is the state’s gathering place - inviting exploration, discovery and an ever-changing, family friendly experience. Hours are from 9 a.m. to 5 p.m., Monday through Saturday (closed on Mondays from Sept. 8 - Nov. 17, 2003) and from 11 a.m. to 5 p.m. Sunday. More information about the Indiana State Museum is available on the museum’s Web site at indianamuseum.org or by calling 317.232.1637.

MEDIA CONTACTS: Jessica Di Santo, 317.232.1639
Sarah Densmore or Adam Hoover, 317.262.8080
Pamela Su Perry, IU School of Medicine, 317.274.7722

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